Founded in 1997 by cancer survivor and champion cyclist Lance Armstrong and based in Austin, Texas, LIVESTRONG fights for the 28 million people around the world living with cancer today. LIVESTRONG connects individuals to the support they need, leverages funding and resources to spur innovation and engages communities and leaders to drive social change. Known for the iconic yellow wristband, LIVESTRONG's mission is to inspire and empower anyone affected by cancer. For more information visit LIVESTRONG.org.

At The FRS Company, we believe in promoting a healthy lifestyle and supporting organizations that are doing great work in our community. That’s why FRS has joined forces with LIVESTRONG and champion cyclist Lance Armstrong to inspire and empower people affected by cancer. We share the same philosophy as Lance and LIVESTRONG—that a healthy lifestyle maintained through proper diet and exercise can help prevent illness and disease. FRS Healthy Energy is the exclusive energy drink/isotonic beverage sponsor of Team LIVESTRONG.